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Reddit AMA

Can anything be done about the direct link between nicotine and cardiovascular problems like hypertension?

Nicotine has acute effects in raising heart rate and BP by virtue of the fact that it’s a catecholamine stimulant. However, in regular nicotine users, it’s not associated with higher BP in most epide…

Updated 4 years ago by Brittney

What has it been like to try and expand an industry that 5 years ago was nearly obsolete/looked down upon?

Cigarettes still kill nearly 500,000 people per year in the US, and that hasn’t really changed over the last few decades. To put that in perspective, 70,000 people per year in the US died during the…

Updated 4 years ago by Brittney

Where do you see the nicotine industry going in the future with all that is happening?

We have two guiding principles when it comes to product development. Never make an inhaled product. Never use the whole tobacco leaf. We generally think that consumers will move away from inhaled pro…

Updated 4 years ago by Brittney

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