Where do you see the nicotine industry going in the future with all that is happening?

We have two guiding principles when it comes to product development.

  • Never make an inhaled product.
  • Never use the whole tobacco leaf.

We generally think that consumers will move away from inhaled products and whole tobacco leaf products, so that's where we're steering our company.

On the COVID data, it's still early days in terms of understanding the full effects there, but we are closely watching the peer-reviewed data as it's released.

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