How is Lucy different from other nicotine gums on the market?

There are several differences, taste and texture are the biggest ones, but we like our packaging more as well (if you've tried to use the other gums you'd know what we're talking about).

We want to appeal to a different set of customers. When we started the company, we felt that the traditional products weren't really speaking to our generation and the products aren't as satisfying as they could be.

Additionally, there are several ingredients in traditional nicotine gums that are not contained in Lucy. Lucy does not contain ingredients like edible ink, hypromellose, magnesium oxide, polysorbate 80, or xylitol, and we only use flavors that are certified food grade.

Flavor System

Creating a great flavor is more than just adding a single magic ingredient. Our scientists have worked diligently to blend together the perfect mix of sweeteners and flavors to ensure a long lasting and delicious product experience. Because nicotine has a harsh taste and spicy mouthfeel, the release of the flavor system needs to match the release of nicotine, so that your mouth doesn’t become overwhelmed with nicotine if the flavors wear off too soon.

Nicotine Resinate

Lucy uses a unique formulation of Nicotine Resinate to deliver nicotine in a controlled release manner. This nicotine resinate is nicotine bound to an ion-exchange resin (polymethacrilic acid, such as Amberlite IRP64 or Purolite C115HMR or Doshion P551...). The use of the resinate as a delivery system maximizes the amount of nicotine released and absorbed by the oral mucosa. Other, inferior formulations of nicotine gum result in low buccal nicotine absorption, meaning you either have to use more to get the same feeling, or become nauseated because the nicotine enters your gut. Our nicotine resinate ensures that over 90 percent of the nicotine released from each piece is absorbed by the mouth. 

Gum Base

We focus on the physical properties that the chewing gum should have: elasticity, hardness, and the interaction of the gum matrix with the nicotine resinate and flavors. Keeping a piece of gum soft and consistent for sustained enjoyment is extremely important. We use a synthetic gum base, which allows us to have the most control over the physical properties, sensory experience, and quality and consistency of the final product. 


We coat each piece of Lucy to ensure freshness and lock in the amazing flavor. We use a maltitol-based coating. Maltitol is a disaccharide produced by hydrogenation of maltose obtained from starch. Most gum products are coated with xylitol, which is largely sourced from China. Maltitol is an American made ingredient, and imparts a perfectly crisp outer layer to the gum.

pH Adjusters

We use a customized buffering system which interacts with the nicotine as it is released from the resinate and gum matrix in order to maximize buccal absorption. Absorption of nicotine across the buccal membrane depends on the amount of nicotine present in the unionized “free base” form. In an acidic (low) pH, nicotine is ionized and does not cross biological membranes, whereas in an alkaline (high) pH environment, nicotine is unionized and readily absorbed. We invested a lot of effort into ensuring that our buffering system maximizes the amount of free base nicotine while avoiding the acrid taste of standard buffer systems.

How did we do?

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