Why do you use Sucralose?

Sucralose is a non-caloric sweetener that has a long history of safe use in food products and pharmaceuticals. We test a large variety of flavors sweeteners while developing our flavors, and ultimately formulate the product in a way that minimizes the amount of non-essential additives while providing superior flavor and experience. Our Pomegranate and Cinnamon flavors contain a small amount of sucralose as a non-nutritive sweetener that effectively masks the harsh flavor of nicotine in the product.

If you're uncomfortable with sucralose in any amount, our Wintergreen gum does not contain any sucralose.

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