Why can't I chew Lucy Gum like regular gum?

Lucy Gum works by releasing nicotine that is then absorbed through the mouth. Please remember to chew the piece for 10-15 seconds and then position it flat between your gum and cheek. Every few minutes, repeat the process until you achieve your desired intensity. If you chew Lucy Gum like regular gum and not as instructed, you will end up swallowing more of the nicotine, instead of absorbing it through the mouth where it is most bioavailable.

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