Why can't I chew Lucy Chew+Park like regular gum?

Lucy Chew+Park works by releasing nicotine that is then absorbed through the mouth. Please remember to chew the piece for 10-15 seconds and then position it flat between your gum and cheek. Every few minutes, repeat the process until you achieve your desired intensity. If you chew Lucy Chew+Park like regular gum and not as instructed, you will end up swallowing more of the nicotine, instead of absorbing it through the mouth where it is most bioavailable.

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